Just in time for tailgating season, Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, has teamed with Instacart to offer winning savings on many of its most popular fall-friendly Dole Salad Kits.
Starting Sept. 15, salad-loving Instacart shoppers can save $1 for every $8 they spend on such pregame favorites as Dole Classic and Ultimate Caesar Kits and the company’s Chipotle & Cheddar, Crunchy Taco and Sunflower Crunch Chopped Kits, according to a news release.
According to David Austin, vice president of marketing and innovation for Dole Fresh Vegetables/Bud Antle, the real MVP of the season is the new Dole Chopped Smashed Burger Style Salad Kit, designed to bring the bold, satisfying flavors of a backyard burger straight to the fall tailgate or picnic without the bun or patty.
“We created the Smashed Burger Style Kit for fans who want that big burger flavor in a fresh, modern way,” Austin says. “It’s the ultimate tailgate hack — no grill required.”
The new Smashed Burger Style kit is stacked with Dole romaine lettuce, green and red cabbage, carrots, thick-cut cheddar cheese, crispy onions, fried pickles, brioche croutons and a rich, creamy “secret sauce” dressing that delivers a nostalgic punch with every bite, the company says. Whether topped with protein and served as a main dish or a hearty side, it can elevate any game-day spread.
The company recently completed a bold new packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences. The new look includes compelling new colors, photography, ingredient iconography and callouts, and it represents an intentional nod to the growing number of millennial and Gen Z shoppers buying packaged salads for the first time.
The refresh was unveiled in August on the company’s 31 Chopped, Premium and Classic salad kits at supermarkets throughout North America.
