Dole has another round of recipes to tie in with Disney’s “Frozen 2,” taking inspiration from characters in the film.
The sequel arrives in theater on Nov. 22, and Dole’s promotion includes “Frozen” character stickers and tags on millions of Dole bananas and pineapples in the U.S. and Canada, through January. Recipes are seeing print and digital placements, with videos, social media posts and partnerships with family, health and fitness bloggers and influencers, Frozen 2 theme contests and recipe-development initiatives, according to a news release.
“Parts of Disney’s ‘Frozen 2’ have a distinctively autumn look and feel – which gave us a rich canvas of colors, flavors and ingredients from which to draw recipe inspiration,” Melanie Marcus, Dole’s nutrition and health communications manager, said in the release. “Dole recipe developers created these dishes to reflect the film’s themes of family, fortitude, responsibility and the power of nature and to help parents motivate their families to healthier eating – during the holidays and throughout the fall and winter season.”
The nine new recipes include Arendelle Autumn Apple Crisp, Kristoff Ice Box Cupcakes and D-Olaf Orangesicle Pancakes. In all, there are 20 ‘Frozen’ themed recipes inspired by the movie.
The recipes are part of Dole’s Empowering the Hero Within program, which encourages produce-heavy meals and snacks and healthy living, according to the release.
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