Oviedo, Fla.-based Duda Farm Fresh Foods is in the midst of its biggest annual promotion of Dandy celery.
Called the ‘Dip It 2 Win It’ promotion, the sweepstakes will run through Jan. 10, according to a news release. The promotion will elevate healthier snacking and propel in-store sales during peak football season, according to the release. The sweepstakes will offer fans an opportunity to win an exclusive prize ahead of the championship game of the professional football season.
“Purchase data has shown us that nearly 14 million pounds of celery is sold during the week of the Big Game,” Dan Duda, president of Duda Farm Fresh Foods, said in the release. “Celery sticks sell higher volumes during this time period and at a higher price average, even more than during the holidays, generating more dollars for the category.”
Duda Farm Fresh Foods has partnered with Weber Grills to award one grand prize winner the new Smokefire wood fired pellet grill along with a name brand 65-inch LED Smart TV. The company will also be giving away five secondary prizes of name brand 55-inch LED Smart TVs to the remaining winners, according to the release.
The promotion includes targeted email marketing and national TV segments in December and January, according to the release, along with new tactics this year to encourage more engagement among consumers.
On the company’s Instagram account, Duda Farm Fresh Foods will host a special flash promotion series in conjunction with the larger sweepstakes, according to the release. Special gift packages will be sent to select influencers for additional shares on social media, according to the release, and Weber Grills will also share the promotion and relevant grilling recipes on their social platforms to broaden the sweepstakes reach.
Dandy Fresh Cut Celery contributes 68% to national retail fresh-cut celery sales, according to the release.
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