Festival Foods Set to Host Record-Breaking Cherry Display

Festival Foods says it is kicking off the peak of cherry season in a big way.

On July 16, the Festival Foods location in De Pere, Wis. will host what it says is the largest cherry display in company history: a 9-foot-wide, 30-foot-long and 6-foot-high mountain of fresh cherries handpicked from Pacific Northwest orchards, according to a news release.

Guests can view the cherry display on Festival Foods’ social media pages — if they’re not visiting the De Pere store — and enter the contest by commenting on the cherry display post with their guess of how many cherries were used. The four closest guesses will each win a $50 Festival Foods gift card, the company says.

The event is a celebration of the summer’s harvest, in partnership with Superfresh Growers, a grower and shipper of Northwest cherries; and Crazy Fresh, produce partner to Festival Foods.

Often called the “diamonds of summer,” each cherry in the display has been carefully grown and hand-harvested by family farms in the Pacific Northwest, the company says. Shoppers will also have the opportunity to meet Dave Gleason, Superfresh Growers’ horticulturist and grower, who will be on site July 16 from 9 a.m. to 5 p.m. to offer samples, share insights and answer questions about cherry growing and harvesting, the release says.

“We couldn’t be more excited to bring this spectacular cherry display to De Pere,” says Andrew Brehmer, senior director of produce and floral for Festival Foods. “It’s a testament to our commitment to celebrating high quality seasonal produce. Working alongside Crazy Fresh and Superfresh Growers, we’re proud to highlight the story and quality behind every cherry.”