The Fresh Market: Prepare for pumpkin-mania (and apples, other squash)
In the race to promote the produce of the next holiday or season, The Fresh Market takes first prize for fall 2023.
You can bet there'll be pumpkins at this party.
On the first day of August, the Greensboro, N.C.-based retailer announced its fall-themed products, which have new packaging, some of which are exclusive to The Fresh Market, according to a news release.
As the autumn harvest rolls in, The Fresh Market will highlight seasonal produce, such as apples, butternut squash and pumpkins. The retailer is a large supporter of local vendors, so shoppers will be encouraged to check for signage as they shop to discover locally sourced and curated items.
Related: Tip of the Iceberg Podcast: Live, shoppable videos at The Fresh Market? Yes, it's a thing
The Fresh Market is also celebrating the fall season with a special promotion. Running Aug. 2-8, guests who buy $50 or more in gift cards for Dick’s Sporting Goods, Lululemon, Academy Sports, Buffalo Wild Wings, Jimmy John’s or Subway will receive a $10 The Fresh Market register coupon to be used on a future purchase, valid for seven days.
Expect pumpkin-spiced everything for the pumpkin obsessed. But besides those treats, there are also supplies for hearty soups and those planning a festive gathering, tailgating, seeking comfort food or simply eager to embrace the spirit of fall.
Learn on PMG: All about pumpkin, the commodity
Products will begin rolling into The Fresh Market stores beginning Aug. 1 and continuing throughout August, September and October:
- The Fresh Market Pumpkin Spice Coffee.
- The Fresh Market Pecan Pie Coffee.
- The Fresh Market Gummy Pumpkins.
- The Fresh Market Pumpkin Spice and Spooky Drizzle Pretzels.
- The Fresh Market White Chocolate Pumpkin Pie Almonds.
- The Fresh Market Pumpkin Pecan Granola.
- Rao’s Homemade Red Wine Marinara.
- Nightingale Apple Cider Ice Cream Sandwiches.
- Hallow-Boo Bark.
- Lesser Evil Pumpkin Spice Organic Popcorn.
- Graeter’s Pumpkin Ice Cream.
- Van Leeuwen Pumpkin Cheesecake Ice Cream.
- Tèo Spiced Pear & Brandy Gelato.
- Pechkeks Misfortune Cookies.
- Pumpkin beer.
- Spellbound Pinot Noir.
- Ghost Pines Red Blend.
The Fresh Market has 160 stores in 22 states. The gourmet grocery retailer was voted “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards.
Related: The Fresh Market releases these five 'most delicious' trends for 2023
