Editor’s note: The following report is from The Packer’s Fresh Trends 2024, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored 41 major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.
The Packer’s Fresh Trends 2024 survey shows 1 in 3 consumers (33.2%) said they purchased fresh blackberries in the past year, compared with past survey results of 25% in 2023, 26% in 2022 and 28% in 2021.
About 15% of consumers said they bought blackberries more in the past 12 months than previously purchased.
Forty-five percent of consumers who make $100,000 or more annually reported purchasing blackberries in the last 12 months, compared with 17.1% of those who make less than $25,000 a year.
Of those who purchase blackberries, there was no wide variation between households without dependent children (30.3%) and those with dependent children (37.4%).
There was also no wide variation among age, with 27.6% of the youngest consumers — aged 18-29 — buying blackberries in the last 12 months, compared with 30.2% of consumers aged 60 or older.
Fresh Trends 2024 data for blackberries
Reported purchase based on household income*
- Less than $25K — 17%
- $25K<$50K — 28%
- $50K<$100K — 33%
- $100K+ — 45%
*Annual household income
Reported purchase based on dependent children
- Have kids — 37%
- 1 kid — 34%
- 2 kids — 39%
- 3 or more kids — 41%
- No kids — 30%
Reported purchase based on region
- Midwest — 31%
- Northeast — 36%
- South — 31%
- West — 37%
Reported purchase based on age*
- 18-29 — 28%
- 30-39 — 39%
- 40-49 — 34%
- 50-59 — 37%
- 60+ — 30%
*Considering primary household buyers
Reported purchase based on ethnicity
- Asian — 34%
- Black/African American — 24%
- Hispanic — 33%
- Other — 29%
- White/Caucasian — 35%
