Los Alamitos, CA– It’s once again time for getting back to school and back to work, which leads shoppers back to saying “What’s for dinner tonight?” Many shoppers have come down with a bad case of food fatigue. In fact, 45% of consumers are trying to find new ways to add more flair and excitement to their meals (C+R Research, May 2020).
Eggroll and wonton wrappers are the perfect antidote for food fatigue. With Lunar New Year starting on February 1st and lasting for 7 days, now’s the time to enliven your vegetarian set and incorporate Frieda’s new wrapper collection into your planograms.
Frieda’s wrapper collection has undergone a graphic refresh, with mouthwatering graphics and bold colors. Our new wrapper designs further prove why Frieda’s branded items result in 25% higher dollar sales per store compared to the leading competitor.
“Give your shoppers a reason to break in their holiday-gifted air-fryers by cross-merchandising wrappers with mushrooms, cabbage and tofu. You’ll inspire new favorites like baked rainbow vegetable eggrolls or mushroom and tofu wontons” says Alex Jackson, Director of Sales at Frieda’s. “You can also stuff them with sweet fillings like peanut butter and bananas and each package features a recipe, along with additional cooking suggestions like buffalo chicken rolls and crab Rangoon,” continues Jackson.
