Global campaign spreads California walnuts nutrition message
The California Walnut Commission, Folsom, has a new global marketing campaign, The Power of 3, that has a simple message: three handfuls of walnuts a week can help improve nutrition.
The campaign focuses on walnut’s essential fatty acid, omega-3 ALA, and asks consumers to share the nut’s health message with three others through February, which is American Heart Month. It’s the first campaign of its scale for walnuts, according to a news release, with promotions in the U.S., Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the United Arab Emirates.
Consumers in each country will be directed to a global landing page on the commission’s website, https://walnuts.org/power-of-3/.
Digital and social media content, a sweepstakes, recipes and snack ideas, pop-up events, samplings and more will be used to spread the nutrition campaign, according to the release.
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