Miami-based Goldenberry Farms says it reached a new sales and volume record with its fall-themed “Scarily Good” fruit lineup this month.
The lineup was made available to retailers for pre-order in June and launched Sept. 5, which includes special packaging for tropical berries, Sweet and Spooky Ramboos, blood oranges, red dragon fruit, and loose “spikey” rambutan, according to a news release. Retailers are offered complimentary merchandising and assistance with local promotions, the release said.
Goldenberry Farms highlighted the Sweet and Spooky Ramboos limited-edition packaging, which was nominated a second time for a food innovation award. The vibrant, Halloween-inspired labels create in-store merchandising displays with eye-catching presentations, in addition to giving parents more family-friendly fruit options to buy, the release said.
Goldenberry Farms said it also has added new Halloween-themed Ramboos Big Adventure spooky scenes to its Ramboos app, available for free on the App Store and Google Play.
“Retailer demand was higher than we had anticipated, and it seems our ‘Scarily Good’ fall fruit lineup fit very well with seasonal campaigns and merchandising; we saw an unexpected surge in volumes and preorders,” Michelle Anders, Goldenberry Farms product development manager, said in the release. “We have found that each seasonal refresh adds a new spike in retail sales, so we are preparing now for a larger holiday and New Year product rollout.
“Consumers who love the product look forward to each seasonal set, and the change in color and label refresh the presentation for a new opportunity to sell first-time customers,” Anders continued.
Special clamshells produced with post-consumer recycled materials help protect the fruit, extend the shelf life and help with in-store merchandising, according to the release.
Goldenberry Farms also has announced its first arrivals in the U.S. market of organic limes — originated from Colombia, Peru, and Mexico — as well as new value-packed limes coming in November, and value-packaged dragon fruit.
