‘Good Fats Meet Great Taste’ campaign touts avocados’ health benefits

Avocados From Mexico is spotlighting healthy eating patterns and heart-healthy aspects during National Nutrition Month.

Avocados From Mexico "Good Fats Meet Great Taste" campaign graphic
Avocados From Mexico will promote its “Good Fats Meet Great Taste” campaign to raise awareness about the importance of balanced nutrition.
(Image courtesy of Avocados From Mexico)

Avocados from Mexico says it will promote the heart-healthy benefits and good fats of avocados, and to mark National Nutrition Month, it will support the American Heart Association’s Healthy for Good Initiative, Eat Smart Program, which encourages people to make informed choices about nutrition.

Avocaods From Mexico says avocados are good sources of fiber, with 3 grams per one-third of a medium avocado, as well as healthy fats.

The Healthy for Good Initiative, Eat Smart Program promotes an overall balanced diet that includes a variety of fruits, vegetables, whole grains and sources of healthy fats. Avocados From Mexico is a national supporter of this initiative, and its “Good Fats Meet Great Taste” campaign reinforces the importance of making informed food choices, according to a news release.

In select Kroger stores through April 1, Avocados From Mexico will promote its “Good Fats Meet Great Taste” campaign to raise awareness about the importance of balanced nutrition. The brand says it will educate shoppers about avocados’ flavorful, heart-healthy benefits, adding that Kroger shoppers will find co-branded bins and packaging and learn more about the nutritional benefits of avocados.

“Avocados From Mexico taste good and are good for you, making them a one-stop-shop for anyone who wants to eat healthy without compromising on taste,” Alvaro Luque, CEO of Avocados From Mexico, said in the release. “This program spotlights all the benefits that make avocados a nutritional powerhouse, including good fats and key nutrients that support heart health. Avocados are a versatile, delicious add to nearly any recipe, proving that eating healthy can — and should — be fun.”

The Packer logo (567x120)
Related Stories
Sustainability Insights 2026 finds that as reliance on consumer price premiums fades, growers and retailers are turning to operational sustainability to defend margins, build climate resilience and survive rising supply chain costs.
Even if a manager insists the produce team “knows what to do,” operation standards essentially don’t exist if they aren’t defined in writing — and not doing that can lead to breakdowns later on, says columnist Armand Lobato.
The regional supermarket is investing $110 million to build modernized Rochester, N.Y., facilities and consolidate distribution operations, expanding capacity without employee layoffs.
Read Next
Findings from The Packer’s 2026 Sustainability Insights report highlight the severe financial strain on specialty crop growers as retail prices fail to keep pace with production expenses.
Get Daily News
GET MARKET ALERTS
Get News & Markets App