Grape demand ‘strong and steady’

With “strong and steady” demand, the 2020 California table grape season should be a positive one, said Kathleen Nave, president of the Fresno-based California Table Grape Commission.

Aarón Sánchez, an award-winning chef and restaurateur, will tout the benefits of California table grapes for the California Table Grape Commission this fall.
Aarón Sánchez, an award-winning chef and restaurateur, will tout the benefits of California table grapes for the California Table Grape Commission this fall.
(Courtesy California Table Grape Commission )

With “strong and steady” demand, the 2020 California table grape season should be a positive one, said Kathleen Nave, president of the Fresno-based California Table Grape Commission.

The state’s growers are expected to ship 104.9 million 19-pound boxes of table grapes this season, similar to last year’s 104.99, according to the commission.

“The significant amount of vineyard removal in 2019 appears to have been offset by new vineyards coming into production in 2020,” Nave said in a news release.

“Quality is excellent and demand is strong in the U.S. and in export markets, and grapes are a perfect fit for consumers in these complicated times: simple, flavorful, versatile, and full of health-enhancing phytonutrients that boost immune health,” she said.

More than 80 varieties are grown in California.

Yields of green varieties were far lighter in July than last season, said Brett Dixon, president of Bakersfield, Calif,-based Top Brass Marketing Inc.

“However, the red varieties have been comparable or even a little better yields than last season.”

The red grapes have a larger size profile, he said, and the green varieties “have been very impressive so far.”

He expects good supplies for the remainder of the season.

Top Brass offers red seedless Scarlet Royal, Krissy, Timco, Sweet Scarlet, Jack’s Salute and Allison and green seedless Princess, Great green, Sweet Globe, Luisco and Autumn King.

The company also features several high-flavored candy varieties.

“Fall heads into a time period that is the heart of our season,” Dixon said.

Top Brass has seen increased demand for its grapes at the retail level during the pandemic with consumers wanting to eat healthy at home, he said.

Fruit Royale Inc., Delano, Calif., expects to ship 1.2 million boxes of table grapes this season, an increase of 10%-15% over last year, said Louie Galvan, managing partner.

“The meat of our deal is typically September, October, November,” he said.

The company is trying to keep with up all the new varieties, Galvan said.

Those varieties include Magenta red seedless — an “absolutely gorgeous,” bright-red, super-sweet variety available until early September.

There also are Great greens, with “good size, good crunch and good eating qualities,” also available into September; Scarlet Royal, probably the biggest volume variety right behind Autumn King, started in mid-August and should be available for a month, he said.

Vintage Red is the last red seedless variety, available from mid-September until early October.

The green seedless Autumn King is the last variety, so the company tries to make it last as long as possible, Galvan said.

It is harvested from late August or early September until mid-December, he said.

“Fall is a great time,” Galvan said.

Related Content:

Michael Walsh retires after long career in fruit sales

Recent grape news

Grape packaging features LA Lakers, NBA logo

The Packer logo (567x120)
Related Stories
The industry has spent decades perfecting how to grow and ship a commodity and almost no time building a brand around it, says guest columnist Ruth Villalonga of Villa Communications, who offers advice on what produce can do to fix that.
Discover how retailers can reverse declining produce sales among high-value Hispanic shoppers by tuning into The Packer’s new on-demand webinar, “Billions in the Basket,” featuring actionable, year-round engagement strategies from industry experts.
Food Lion debuts exclusive violet corn at 500+ stores for Labor Day. Grown in Virginia, this limited-time crop packs twice the sweetness of traditional sweet corn for late-summer grilling.
Read Next
Elevated Foods is connecting small-scale specialty crop growers directly to major retailers, using lab-backed soil health data and streamlined logistics to bring regenerative agriculture into mainstream grocery aisles.
Get Daily News
GET MARKET ALERTS
Get News & Markets App