Hy-Vee launches programs to fight hunger

Retailer Hy-Vee commits to meal delivery and nutrition education for food insecure.

Close up depiction of a desk with a dietician depicted in a white jacket and bowl of fruit.
Close up depiction of a desk with a dietician depicted in a white jacket and bowl of fruit.
(Adobe Stock Photo. )

Employee-owned supermarket chain Hy-Vee commits to two projects targeting hunger and nutrition at the recent White House Conference on Hunger, Nutrition and Health in Washington, D.C. Hy-Vee Chairman and CEO Randy Edeker shared that Hy-Vee will deliver 30 million meals to vulnerable communities by 2025. What’s more, the supermarket will also deploy registered dietitians to educate 100,000 Americans in regions of low food access on healthy eating and nutrition by 2026.

“During these challenging economic times, we know more families are turning to food banks and community resources for assistance, and that’s where we can help,” Edeker said in a news release. “By providing 30 million meals by 2025 and providing health and nutrition education to 100,000 Americans by 2026, we can better the lives of those families who are currently food insecure. Our ultimate goal is to help eliminate hunger and connect with those in need, because no one should ever have to worry about where their next meal will come from.”

Learn More: Watch “Effort to End Hunger” Washington coverage on AgWeb.

The 2022 White House Conference is an event where public and private sectors collaborate and strategize about policy and program initiatives driving transformative change in the U.S. to end hunger, improve nutrition and physical activity and close disparities. Hy-Vee’s commitments are intended to build on its commitment to fighting hunger. Another goal is to help close the food insecurity gap existing in the communities it serves.

Hy-Vee is unique in that it employs dietitians who assist customers as a complimentary service. Hy-Vee continues to grow its outreach programs like this – both in person and virtually – so that all shoppers can have support in their health journey. Other dietitian-led programs at Hy-Vee include educational classes, nutrition store tours, kids’ cooking classes, health screenings, in-store health fairs, freezer meal prep classes, wellness classes, an online health portal and wellness programs that assist customers with weight management and nutrition.

The Packer logo (567x120)
Related Stories
To capitalize on retail berry market growth, the Chicago-based company is launching a modernized visual identity and transparent packaging designed to strengthen brand recognition and consumer trust at retail.
CPMA leadership urges U.S. exporters to look past political rhetoric as changing shopper habits and domestic infrastructure investments reshape northern demand.
Kroger and Hy-Vee are leveraging point-of-sale incentives and health-focused campaigns to drive consumer wellness, offering everything from fresh produce discounts and virtual dietitian access to heart-health fundraising at checkout.
Read Next
Because fresh produce lacks long-term storage and futures hedging, retail buyers must ditch rigid sourcing calendars and build flexible supplier partnerships to navigate constant market shocks.
Get Daily News
GET MARKET ALERTS
Get News & Markets App