The Independent Grocers Association has formed a strategic partnership with SHOPtoCOOK, a provider of customized websites, mobile experiences and accessible in-store interactive media integrated to the top loyalty/digital coupon programs and designed for today’s shoppers.
This collaboration brings SHOPtoCOOK’s full suite of customer engagement tools directly to IGA member stores, according to a news release.
A highlight of the partnership will grant IGA member stores access to the SHOPtoCOOK kiosk, which facilitates easy-to-use, in-store accessibility to a retailer’s digital media platform. Shoppers can use the kiosk to enroll in a retailer’s loyalty program, check rewards balances, clip digital coupons, print additional offers, browse a library of over 6,000 kitchen-tested recipes available for print and text and more, the company says.
“Independent grocers are the heartbeat of their communities, and we want to give them every competitive edge,” says Michael La Kier, vice president of brand development for IGA. “SHOPtoCOOK delivers an easy-to-use in-store retail media platform that meets today’s shopper expectations and helps local stores grow their digital presence.”
“We’re excited to be partnering with the IGA organization and their retailer members,” says John Thompson, president and CEO of SHOPtoCOOK. “SHOPtoCOOK’s interactive digital media platform is uniquely positioned to help independent grocers succeed, and we are looking forward to helping more IGA retailers win in the digital space.”
As part of this partnership, IGA members will have access to exclusive pricing, hands-on onboarding and marketing support from SHOPtoCOOK’s retail experts.
