With many Americans vowing to exercise more and eat better in 2020, Jazz apples will hit the new year hard with healthy-eating promotions.
Boasting high fiber and Vitamin C content, Jazz apple consumer messages will include such promotion themes as back-to-school fruit following holiday vacations, a pre/post-workout refresher, or an alternative to a sweet treat, according to a news release.
“We know retailers and shoppers, alike, have numerous options in today’s apple world, and we want to accelerate enthusiasm – and nostalgia – for the tried-and-true Jazz,” Angie Hanson, national brand activation manager for The Oppenheimer Group (Oppy), said in the release.“We want to bring back the ‘apple-a-day’ mentality and have extensive promotional resources to support, including display contest incentives and point of sale (shippers, tote bags), a consumer-focused microsite and targeted bag options; catering to preferences for a convenient 2lb pouch or a 5lb premium value proposition.”
Launched in 2003, Jazz was one of the first club variety apples, according to the release, and fills a specific consumer demand.
“Jazz has a clear role within the category, meeting the needs of shoppers in search of a tart – yet sweet – apple,” Chris Willett, GM Enzafruit products for T&G Global, New Zealand-based owners of the Jazz brand/varietal, said in the release. “Jazz flavor and crunch are excellent out of Washington, and as the New Year signals shoppers seeking healthy, yet tasty, snacks for the whole family, Jazz personality – including its single-serving size – makes it the perfect match.
Promotions at the start of the year, according to the release, will capitalize on healthy eating resolutions and will include retail display contests, consumer giveaways and promotions touting the high-graphic pouch and 5-pound bags for Jazz.
Jazz is grown under license by T&G in New Zealand, the U.S., Chile, Asia, the UK, France, and Australia. The variety is marketed in the U.S. by Oppy, CMI Orchards and Rainier Fruit Company.
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