To-Jo Mushrooms kicking off grilling sweepstakes

To-Jo Mushrooms is launching its two-week Summer Grilling Sweepstakes, in partnership with Weber Grills, June 30.

To-Jo is promoting the sweepstakes with a on-pack stickers at retail and through online content on its #kitchenliveseries platform, according to a news release.

Consumers can read the rules and submit an entry at the sweepstakes page on www.to-jo.com for a chance to be one of five grand prize winners or ten secondary winners.

The grand prize pack includes a Weber Q1200 portable grill, grill cover, Weber prize pack and a supply of mushrooms, according to the release.

To-Jo will be promoting Weber products along with its mushrooms at East Coast and Midwest retailers, highlighting mushroom varieties with recipes such as bourbon marinated mushroom & steak kabobs and caprese stuffed portabella sliders, according to the release.

Consumers can engage with To-Jo on social media and show off their mushroom grilling photos using the sweepstakes hashtag #tojobbqtime.

“This partnership offers To-Jo an opportunity to leverage Weber’s tremendous brand recognition in the digital space through engaging video content, and at the retail level through an in-store sweepstakes,” Peter Wilder, To-Jo Mushrooms’ marketing director, said in the release. “Offering our customers a turnkey promotional program in partnership with Weber Grills gives us a chance to showcase the category and promote mushrooms during the height of grilling season.”

Weber and To-Jo will support the campaign with blog posts on mushrooms and grilling throughout the summer.