Avocado suppliers recently offered a look at guacamole trends, including innovative ingredients, creative recipes and consumer insights on this beloved avocado-based dip.
During football season, Mission Produce recommends cross-merchandising avocados with guacamole ingredients as a great way to inspire increased purchasing, said Brooke Becker, vice president of sales.
“Guac is a game-day favorite, and football fans over-index ingredients such as tomatoes, onions and tortilla chips,” she said.
Mission Produce’s guacamole recipe calls for its avocados with red onions, cilantro, avocado oil, salt and lots of lime, with the option to sweeten it up by adding mangoes, Becker said.
“Guacamoles and sauces have taken a whole new path, whether traditional guacamole or even adding in nontraditional ingredients,” said Peter Shore, vice president of product management for Calavo Fresh Sales.
Robert Schueller, director of public relations for Melissa’s Produce, says the company has offered a guacamole kit for the last 15 years, but in the last few months Melissa’s has introduced a 2-pound Party Guacamole pack in both mild and spicy varieties.
“It would be my dream come true to see retailers offering fresh guacamole in a way where shoppers could build their guacamole creations,” said Stephanie Bazan, senior vice president of commercial strategy and execution for Avocados From Mexico. “What we’re trying to do is inspire retail partners and even foodservice operators to do something similar, where the consumer custom builds their fresh guacamole at a bar using fresh avocados from Mexico.”
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