The Kroger Co. and Home Chef, a subsidiary of the Cincinnati-based grocer, have collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the Kroger Family of Companies.
“Rachael Ray, widely known for her quick, easy-to-prepare recipes, popular cooking shows and best-selling cookbooks, and Home Chef have come together to offer a series of meals from new Rachael recipes that are simple, convenient and delicious,” said Dan De La Rosa, group vice president of fresh merchandising, in a release. “Personalized food experiences do not have to be complicated. We know customers have busy schedules and we’re excited to offer special meal kits that even the most inexperienced home cook can prepare, offered in collaboration with Rachael Ray.”
Fresh produce is featured in the first Rachael Ray Home Chef meal kit for Steakhouse Burger with Dijon mushrooms and onions. The kit, in stores now, guides customers through an easy-to-follow recipe created by Ray. Produce is also a key ingredient in additional meal kits for Pork Lo Mein with carrots and bok choy, Spicy Sloppy Joes with oven fries, and more.
New meal kits featuring Rachael Ray recipes will be available each month in more than 1,300 stores across the Kroger Family of Companies through mid-March. Customers can find even more Rachael Ray recipes delivered straight to their doors online.
Founded in 2013, Home Chef meal kits are available at more than 2,200 Kroger stores. The Chicago-based meal kit company was ranked No. 1 in customer service among meal kits by Newsweek.
