The Little Potato Co. says it is making the holiday season even brighter with its second annual “A Little Holiday Happiness Is …” campaign.
The family-run company is committed to creating “Little Moments of Happiness” for families everywhere, especially during the busy holiday season, according to a news release. The annual digital brand campaign and in-store POS and online sweepstakes will offer numerous chances to win, running through the beginning of January 2025.
“We know the holidays can be a stressful time, so we want to bring happiness to families, both through our products and our holiday campaign and sweepstakes,” Angela Santiago, CEO and co-founder of The Little Potato Co. said in the release. “Our quick and easy Little Potatoes make it easier for families to focus on what truly matters — spending time together. We’re confident that this campaign will ignite enthusiasm among our retail partners, spark interest in the category and delight consumers, just as it did last year. We‘re happy to be able to spread the joy once again.”
While The Little Potato Co. potatoes make weeknight meals easy and delicious any time of year, this campaign is designed to provide relief for consumers this holiday season with the chance to win $1,000 in groceries from a choice of retailers, the release said. Running now until Jan. 8, 15 consumers in the U.S. and 15 in Canada will win. To participate in the sweepstakes, consumers can visit thelittleholidayhappiness.com or scan the QR code found on the eye-catching Little Holiday Happiness POS materials in stores. The fully integrated brand campaign will run across all owned, third-party digital channels, and media via public relations activities, the release said.
The Little Potato Co. said it makes getting dinner on the table any night of the week during the busy holiday season a breeze and provides “Little Moments of Happiness” by offering easy-to-prepare Little Potatoes that add convenience and deliciousness to meals. Little Potatoes come pre-washed, require no peeling and are small enough that they don’t need to be cut, so they allow for less time in the kitchen, and more time spent around the table with friends and family, the release said.
