Maine potato grower debuts Fenway Reds at Hannaford stores

In the fall of 2019, Green Thumb Farms launched the “Farmer’s First” program to develop new potato varieties for retailers – and to help consumers discover new products that work well in their kitchens.

73A3BE53-BDCC-4DF1-94A5BDC961B863DA.png
73A3BE53-BDCC-4DF1-94A5BDC961B863DA.png
(Courtesy Green Thumb Farms)

(Fryeburg, Maine) – In the fall of 2019, Green Thumb Farms launched the “Farmer’s First” program to develop new potato varieties for retailers – and to help consumers discover new products that work well in their kitchens. Last year, Green Thumb partnered with Hannaford to develop the Queen Anne potato. This year they’re partnering with Hannaford again to introduce Fenway Reds, a variety that’s new to Maine.

Fenway Reds are a unique red potato; while many red varieties are oblong in shape, Fenway Reds are round and consistent. In fact, this variety is the roundest red potato ever grown at Green Thumb Farms. Some soil conditions aren’t good for cultivating round reds, but Green Thumb’s sandy soils combined with the Mount Washington Valley microclimate suited Fenway Reds perfectly.

Fenway Reds also have a firm, velvety texture that stands up to heat, which makes it excellent for pan-frying, mashing, and roasting and stew and chowder recipes.

“With more people cooking at home, we want folks to know that different potatoes work well for specific uses, just like with apple varieties,” said Mike Hart, director of sales and marketing at Green Thumb. “Fenway Reds have a bright red-hued skin that really pops and would look great on a holiday table.”

Fenway Reds are currently grown in Fryeburg, Maine by Green Thumb Farms and sold at Hannaford stores in New England. Two-pound bags of Fenway Reds are available starting this weekend and through the holidays – just look for the Farmer’s First label.

The Packer logo (567x120)
Related Stories
The deal cements a major grocery expansion for C&S, transitioning leadership to Raymond Rhee while maintaining the supermarket chain’s operational presence in Jacksonville, Fla., through early 2027.
Cellar Insights expands its predictive data program to help growers spot spoilage early and protect crop value.
Columnist Armand Lobato says he’s been known to test the knowledge of produce managers and clerks when the opportunity arises, and the answers are often quite revealing.
Read Next
The Transfarmation Project has unveiled its second demonstration hub in Iowa, where the Faaborg family transformed a 30-year hog farming operation into a thriving specialty mushroom business.
Get Daily News
GET MARKET ALERTS
Get News & Markets App