Houston-based MountainKing is offering retailers large, half-pallet bins with 12.5 cubic feet of space ideal for the grower’s 1.5-pound and five-pound packages, according to a news release.
The half-pallet bins help produce managers stay on top of re-stocking high-velocity items and also fuels impulse purchases of fresh potatoes, according to a news release.
Sized 40 x 24 x 27, the high-graphic bins hold up to 100, 1.5-pound bags of MountainKing’s Baby Reds, Baby Medleys, Baby Golds and Steakhouse Roasters, according to the release. The bins also hold up to 84 of its five-pound bags of Butter Russets, Butter Golds, Butter Reds and Russets.
“During busy shopping periods, a typical produce department re-stocks its fresh potatoes two to three times a day,” Andreas Trettin, director of marketing for MountainKing, said in the release. “By contrast, our half-pallet bins have a turn velocity of 14 – 17 days. That’s a big-time savings for a produce manager.”
In addition, the attention-getting bins are ideal for cross promoting with other items including those outside the produce department, Trettin said in the release.
Examples include retailers surrounding the large bins with roasting pans, fresh corn on the cob, crawfish seasoning and even beer.
“We’ve seen store associates get quite creative with merchandising and it certainly pays off,” he said in the release.
