Oishi retail expands to ShopRite locations

Indoor vertical farming company Oishii says it is introducing its berries into ShopRite locations in the Tristate area, broadening its existing footprint along the East Coast.

ShopRite shoppers in the area will be able to celebrate the peak of summer all winter long with the tastes of Oishii’s Koyo and Omakase berries, which are ripe and always-in-season Japanese varietal strawberries, according to a news release. Koyo berries are available in 31 locations now, and Oishii’s Omakase berries will be available in select stores.

The Koyo berry — meaning “elated” in Japanese — is marked by its rich red hue, refreshing sweetness, balanced acidity and firm texture, the company said. Ideal for everyday snacking, Oishii’s Koyo berries are available for $9.99 MSRP for a standard tray — 11 medium berries or 8 large berries.

Oishii’s Omakase berry — meaning “I leave it up to you” in Japanese — is known for its sweet flavor, creamy texture and fragrant aroma, the release said. Ideal for special occasions, Oishii says Omakase berries are available for $15 MSRP for a standard tray — 11 medium berries, or 8 large berries.

Oishii says its berries are grown at indoor vertical farms in the U.S. and are pesticide-free, non-GMO, and always in season.

Oishii’s berries will be available at the following ShopRite store locations:

• ShopRite Somers Point.
• ShopRite Rochelle Park.
• ShopRite Englewood.
• ShopRite Marmora.
• ShopRite Rio Grande.
• ShopRite Avenue I.
• ShopRite W. Caldwell.
• ShopRite Livingston.
• ShopRite Essex Green.
• ShopRite Gateway Center.
• ShopRite Old Bridge.
• ShopRite Stamford.
• ShopRite Norwalk.
• ShopRite Commerce Street.
• ShopRite Fairfield.
• ShopRite Shrewsbury.
• ShopRite Wall TWSP.
• ShopRite Kings Commons.
• ShopRite Greater Morristown.
• ShopRite Chester.
• ShopRite Stirling.
• ShopRite Manahawkin.
• ShopRite Bernardsville.
• ShopRite Montgomery.
• ShopRite Garwood.
• ShopRite Washington.
• ShopRite Plainview.
• Shoprite Country Pointe.
• ShopRite Hillsborough.
• ShopRite New Hyde Park.
• ShopRite Huntington Commons.

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