Have A Plant Nation is the theme of September’s Produce for Better Health Foundation’s second annual National Fruits & Veggies Month campaign.
“National Fruits & Veggies Month is all about shining a spotlight on fruits and vegetables through innovative and engaging digital and social activities, and showing how they can play a starring role in nutritious, delicious and balanced meals and snacks,” Wendy Reinhardt Kapsak, president and CEO, said in a news release. “This year, PBH’s dynamic new campaign, Have A Plant Nation, is rallying all Americans to enjoy more plant-packed meals — in every color, shape and form — and recognizing the power of plants to support health; boost mood; and foster connection.”
The campaign highlights four themes, according to the release:
- Connect over fruit and vegetable-filled family meals: With a partnership with the FMI Foundation’s Family Meals Movement, PBH will help show how families can connect through mealtime;
- Celebrate plants in every color, shape and form. encouraging consumers to explore different fruits and vegetables;
- Improve Public Health with Fruits & Veggies, encouraging consumption of canned, dried, fresh, frozen or 100% juice;
- Better Together: Produce suppliers, foodservice establishments, retailers, health professionals, chefs and bloggers are celebrating ways to combine fruits and vegetables with other nutritious foods.
Beginning Aug. 31, the campaign will be promoted on Facebook, Instagram, Twitter and LinkedIn channels for PBH, and on www.fruitsandveggies.org.
PBH will use its network of more than 20 influencers — the Fruit and Vegetable Ambassadors in Action — to promote the campaign with social media takeovers, videos, infographics and other resources on their platforms and on PBH’s social channels.
There are several ways to participate:
- Through social media, challenge family, friends, colleagues and your community to get involved with the hashtags, #haveaplant, #NFVM2020 and #haveaplantpledge;
- Participate in PBH’s Have A Plant Tweet Chat with Fruit and Vegetable Ambassador in Action Beau Coffron at 3 p.m. Sept. 1 Eastern on Twitter @fruits_veggies;
- Take the Have A Plant Pledge: Commit to adding one more fruit or vegetable to your routine every day throughout NFVM. Take the Have A Plant Pledge and download the graphic to share on your social media channels using #haveaplantpledge; and
- Rock the Swag: Shop for Have A Plant gear.
The promotion ends with PBH’s Have A Plant Nation Virtual Influencer Event.
“Reaching consumers is PBH’s forte and activating influencers is our sweet spot,” Katie Toulouse, marketing and communications director, said in the release. “This unique and exclusive virtual experience will spark inspiration through actionable education, intimate networking, plant-forward tasting experiences as well as broad-spectrum digital and social media amplification.”
The National Fruits and Veggies Month virtual toolkit is available at www.fruitsandveggies.org/nfvm-toolkit.
For more information on PBH and its social content campaigns, e-mail ktoulouse@pbhfoundation.org.
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