The U.S. Southeast region is at the head of the class for retail avocado sales growth.
The Hass Avocado Board reported the U.S. Southeast delivered a sales increase of 16.7% for the four weeks ending Oct. 31, reaching $22.1 million for the period.
This growth contributed an additional $3.1 million to the category, which translates to 30.9% of total avocado category incremental growth for the period, according to a news release.
During 2021 year to date, the U.S. Southeast Region posted dollar gains of 1.7% for the category while units were flat (up 0.4%), according to the release. The region’s growth translated to $4.4 million and just over 1 million units during 2021.
Total U.S. avocado category dollar sales for the four weeks ending Oct. 31 posted a 6.3% increase to $172.7 million, generating an additional $10.3 million for the category for the period, according to the release.
The average price per unit in the four-week period was up 19%, to $1.19 per unit, versus the prior year.
