Wenatchee, Wash.-based Starr Ranch Growers has launched a consumer blog and sweepstakes to support cherry marketing efforts.
The blog, Harvest Home, is on the company’s website and will be featured on all social media channels, according to a news release.
Harvest Home is an extension of the Starr Ranch Growers brand and serves as a creative destination featuring recipes, lifestyle inspiration, grower stories and “relatable life hacks” relevant to the company’s products, according to the release.
“Harvest Home is our opportunity to engage with shoppers in a new, authentic way,” Morgan Maitoza, social media and communications manager. said in the release. “Today’s shoppers are connected and looking for valuable, relatable and inspiring digital content that feels true and genuine. Ultimately, we want this new space to feel like home. With this platform we hope to garner attention for the cherry category and leverage it moving forward as part of our overall consumer marketing efforts.”
In addition, the company will use social media to promote its Chilled & Cherry Summer Sweepstakes. The cherry social sweepstakes began June 8 and continues through the end of July.
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