Jac. Vandenberg Inc., Tarrytown, N.Y., will be marketing grapes under the Sunrays brand this winter.
A colorful new website, https://sunraysfruits.com/, features access to retailer-focused information, market updates and news, according to a news release.
The Sunrays brand began in 2017 and has been growing in demand since, according to the release. The company’s mandarins are marketed under the Sunrays brand.
“We are ecstatic to be adding grapes to the Sunrays product line. With over 70 years of experience in working with the finest grape growers around the world, we couldn’t think of a better product to expand the Sunrays lineup” John Paap, brand manager at Jac. Vandenberg, said in the release.
Steady supplies of the grapes will be available, starting with Peruvian grapes in December.
The brand emphasizes quality and the packaging communicates the company’s giveback and environmental missions, which include sustainable growing practices and innovative packaging, according to the release.
“When we created the Sunrays brand, we wanted to make sure the consumer always walked out of the store feeling good about the purchase they made — not just for the quality of the fruit but for what the brand represents,” Paap said. “When a consumer goes shopping, they are using their purchasing power as a vote for the world they want to live in. In choosing Sunrays they are voting for a world that builds a brighter future for children and our planet.”
For every package of Sunrays fruit sold, a donation is made to Save the Children. Since 2017, Sunrays has donated more than $200,000 to the charity, according to the release.
In 2019, Sunrays received the Plastic Free Trust Mark for tree-fiber based packages. Sunrays offers mandarins in tree-based, biodegradable and home-compostable certified netting
Related story:
Jac. Vandenberg switches to compostable net bags for citrus
