Dallas-based Avocados From Mexico is teaming with tortilla brand Mission Foods for the second consecutive year for the return of “Taco Tip Off.”
The promotional program, according to a news release, celebrates the college basketball season and championship and offers a full court advantage to boost avocado sales and increase basket size with Mission brand pitas, taco shells and wraps.
“Our objective is to get more avocados in Mexican handhelds such as tacos, burritos and quesadillas, and Mission Foods is the perfect partner to help increase consumption and demand,” Stephanie Bazan, vice president of trade and market development at Avocados From Mexico, said in the release. “The college basketball championships represent a great opportunity for Avocados From Mexico and Mission Foods to provide versatile Mexican handheld meal solutions for gameday viewing though our Taco Tip Off shopper marketing campaign.”
In-store displays, consumer savings and a recipe landing page for fans to create their best taco inventions at home are part of the promotions, she said in the release.
The release said research from Numerator reveals that grocery trips with avocados are more valuable when combined with tortillas; in fact, the release said the average avocado basket rings are 1.7x greater with Mission Foods products.
The joint promotions are led by in-store merchandising centered around tacos, burritos, quesadillas and other dishes, according to the release, with comprehensive consumer savings through April 5.
Big numbers are tuned into college basketball, especially the championship game. According to the 2019 sporting event viewership report, the release said the college basketball championship’s final game was the third most-viewed sporting event, following NFL and NCAA football.
“We can’t think of a better way to celebrate one of the biggest sporting occasions of the year than by providing savings and taco inspiration for basketball enthusiasts,” Bazan said in the release.
