Tasteful Selections’ Small Bite Campaign’s new theme is happiness.
The potatoes bring “Happiness in a small bite,” according to the brand, because they are quick-cooking and have thin skins and consistent sizing, giving consumers more time to enjoy whatever makes them happy.
“Nutritious, convenient and versatile, Tasteful Selections bite-size potatoes are the perfect addition to any meal,” Tim Huffcutt marketing director of RPE Inc., exclusive marketer of Tasteful Selections and one of the brand’s grower partners, said in the release. “We are excited to offer prizes and fresh recipes that will inspire happiness and well-being to our consumers.”
The year-long Small Bite Campaign includes themed prizes, and the “happy,” package includes free potatoes, a Fujifilm Instax Mini Instant Camera and spa items.
Consumers can enter at the Tasteful Selections “Happiness in a small bite” landing page on its website.
