Tops Friendly Markets to host citrus extravaganza

California-based citrus brand Peelz Citrus is gearing up for a zestful celebration Dec. 20-23 at Tops Friendly Markets as part of its nationwide "Peelz on Wheelz" Citrus Road Tour, according to a news release.

Peelz Season is officially in full swing, and the brand says it is spreading citrus joy with a series of activities and giveaways during its pit stop at the Williamsvielle, N.Y.-based Tops. The Peelz on Wheelz Citrus Road Tour is a coast-to-coast journey that takes place from December through April, the release said.

"We're excited to welcome our partners at Peelz to visit several of our Tops locations this holiday season," Jeff Cady, vice president of produce and floral for Tops Friendly Markets, said in the release. "It's a great opportunity to shine the light on the wide variety and freshness of fruits that Tops offers year-round, even when it's 30 degrees outside, and allow our customers the chance to sample delicious offerings from Peelz."

A specially designed Peelz Airstream will make a pit stop at select Tops locations, creating a hub for citrus enthusiasts to engage in interactive experiences. Here's what Peelz enthusiasts can expect during the Peelz on Wheelz event at Tops Friendly Markets, according to the release:

• Peelz coupons — Shoppers will have the chance to snag exclusive Peelz coupons, unlocking delicious discounts on their favorite citrus treats.
• Complementary hot beverages — Shoppers can embrace the winter warmth with complementary hot beverages, ensuring a cozy and flavorful shopping experience.
• Prize wheel — Visitors can spin to win free Peelz merchandise.

The following Tops Friendly Markets locations are slated to celebrate Peelz season:

Dec. 20

• Live from 9 a.m. to 1 p.m., 2351 Maple Road, Amherst, N.Y.              
• 2:30-6:30 p.m., 4777 Transit Road, Depew, N.Y.                                   

Dec. 21

• 9 a.m. to 1 p.m., 7200 Niagara Falls Blvd., Niagara Falls, N.Y.
• 2:30-6:30 p.m., 890 Young St., Tonawanda, N.Y. 

Dec. 22 

• 9 a.m. to 1 p.m., 255 Orchard Park Road, West Seneca, N.Y.      
• 2:30-6:30 p.m., 6150 South Park Ave., Hamburg, N.Y. 

Dec. 23

• 9 a.m. to 1 p.m., 3865 Union Road, Cheektowaga, N.Y.           
• 2:30-6:30 p.m., 2101 Elmwood Ave., Buffalo, N.Y.                              

Follow the Peelz on Wheelz Citrus Road Tour on social media at @PeelzCitrus.