United Fresh’s virtual BrandStorm delivers marketing ideas

This year, BrandStorm — the industry’s signature brand marketing event — will deliver marketing education straight to your desk, March 9-11.

BrandStorm.png
BrandStorm.png
(Courtesy United Fresh)

This year, BrandStorm™ – the industry’s signature brand marketing event – will deliver marketing education straight to your desk, March 9-11, providing greater opportunities for you and your marketing team to engage in idea-sharing and innovative dialogue to grow fresh produce consumption.

Register two or more members of your team to save $100 on each registration with the group rate!

Divide and Conquer

The monumental changes in consumer purchasing behavior over the past year require fresh produce marketers to continue adapting to stay ahead of the curve. Register your marketing team to share, discuss and explore the latest consumer trend data, global insights and advancements in produce marketing, presented in these workshops:

  • Taking Temperature: Empathy and B2B/B2C Marketing
  • Planning a Post-Pandemic Marketing Budget
  • Experiential Marketing in a Socially Distanced Society
  • Sustainable Packaging: Sustaining the Gains
  • Shopper Demographics: Reaching New Shoppers
  • Digital Marketing Isn’t New, But Now It Matters
  • Hispanic Retail Panel: Cross-Cultural Connections
  • Recipe for Success: Leveraging Consumer Media

Registration is online.

For more information about BrandStorm education, registration or to sponsor the event, contact Mary Coppola, United Fresh’s Vice President, Marketing & Communications, at 202-303-3425.

The Packer logo (567x120)
Related Stories
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session.
Bipartisan legislation heading to Gov. Mikie Sherrill’s desk aims to protect consumers from real-time price gouging and safeguard union grocery jobs.
Read Next
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
Get Daily News
GET MARKET ALERTS
Get News & Markets App