The Glenville, Ga.-based Bland Farms said it has launched a “Savor Summer’s Sweetest Moments” campaign to promote Vidalia onions.
Bland Farms said April 15 marks the official start of Vidalia sweet onion season, according to the Georgia Department of Agriculture and the Vidalia Onion Committee.
The Georgia operation said it has completed its first round of harvesting and will begin shipping to retailers nationwide. Bland Farms says it represents about one-fourth of the total Vidalia sweet onion market.
Bland Farms said it has launched a new consumer campaign, “Savor Summer’s Sweetest Moments.” The campaign will feature Vidalia-based recipes, seasonal giveaways, engaging social media content and branded in-store merchandising designed to increase awareness and drive sales throughout the season.
Bland Farms said that while overall volume is expected to be lower than last year’s unusually large harvest, the 2025 season is projected to follow a more typical cycle and continue through early September. And, despite cooler and wetter growing conditions, Bland Farms reports that this year’s crop is showing strong quality and consistent flavor.
“This year’s crop may be slightly lighter in volume, but the quality is excellent,” Troy Bland, CEO of Bland Farms, said in a news release. “We’re seeing great flavor and uniformity across the fields, and our team is fully prepared to meet demand throughout the summer.”
The company said it also operates the largest controlled-environment storage facility in the category and has recently introduced laser weeders in its organic Vidalia fields, to reduce the use of chemical herbicides and labor and promote faster and healthier growth. Bland Farms operates more than 100 acres of organic Vidalia production, with plans to expand.
“We’ve always believed that farming should be as responsible as it is productive,” Delbert Bland, owner of Bland Farms, said in a release. “Our team continues to invest in innovation while staying rooted in the values that built this company — quality, transparency and care for the land.”
Bland Farms said it also doubled its bagged onion production in the past five years to capitalize on consumer interest. The company said it now operates eight full-time bagging lines.
“Keeping our retailers and consumers happy is our top priority,” said Sloan Lott, director of sales at Bland Farms, in the release. “We pivot based on market trends and are always looking for meaningful ways to engage consumers — which, in turn, drives value for our retail partners. This season, we’re focusing on families and encouraging everyone to slow down and savor the simple pleasures of summer.”
