Shenandoah Growers focuses on new lines at Fresh Summit
Rockingham, Va.-based Shenandoah Growers Inc. showcase new items and product lines, such as the company’s new dried spice/flavor line and new holiday spices (mulling blend and cinnamon).
Under the That’s Tasty label, the company offers 22 varieties of dried chilis, mushrooms and spices, said Don Helms, vice president of marketing for Shenandoah Growers Inc.
At the booth, the company offered a comedic video “Between Two Herbs” styled after “Between Two Ferns” with Zach Galifianakis.
“Going virtual was certainly a challenge, and we wanted to have fun with it,” Helms said. “Although we may not have connected with everyone we were hoping to, the virtual event did afford us the opportunity to attend sessions we normally wouldn’t be able to, as well as check out what everyone else was offering. Overall, it was a step in the right direction for a virtual event of this size, but we’re looking forward to when we can finally reconnect with everyone in person.”
The exhibit also included a focus on the company’s basil display, called The Basil Destination Rack.
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