Hy-Vee says its Chairman and CEO Jeremy Gosch presented the American Red Cross with a check for $341,307.48 to support relief efforts from recent hurricanes that have hit the U.S.
The donation includes a $100,000 corporate match to the more than $241,000 raised from customers at checkout during a two-week campaign, according to a news release.
In light of the recent hurricanes impacting the nation, Hy-Vee said it held an in-store register round-up campaign in October at all Hy-Vee grocery stores, Dollar Fresh Markets, and Hy-Vee Fast and Fresh locations. Customers could round up their purchases to the nearest dollar at checkout to help individuals and families impacted by the hurricanes.
In addition to monetary donations, Hy-Vee said it deployed its disaster relief fleet after Hurricane Helene to impacted areas. A large flatbed generator and trailers filled with supplies and bottled water were sent to support partners handling relief operations.
Several Hy-Vee trailers still remain in disaster-impacted areas to support Operation BBQ Relief as the organization continues to serve meals to those handling response efforts, the release said.
