Growers march to their own tune on sustainability

More than one-third of growers feel like they are the ones who are setting their sustainability standards.

Sustainability Insights 2021
Sustainability Insights 2021
(File image)

More than one-third of growers feel like they are the ones who are setting their sustainability standards.

The Packer’s Sustainable Insights Survey asked the question, “Who sets the sustainability standards you follow?”

The results showed that retailers and consumers ranked down the list in terms of who growers feel set sustainability standards. Answers:

  • You as a grower: 37.61%;
  • Federal government (USDA): 13.25%;
  • Local government (state department of ag): 12.39%;
  • Retailers: 8.97%;
  • Third-party groups: 7.26%;
  • Consumers: 7.26%;
  • Co-op: 4.27%;
  • Trade association: 3.85%;
  • Ag input suppliers: 3.42%; and
  • Other: 1.71%

Other responses were:

  • University research that is not based on politics;
  • The media repeating activists’ content;
  • No one; and
  • Sustainably Grown Certification.

The Packer logo (567x120)
Related Stories
From high-margin specialty items like tamale kits and exotic fruit boards to secondary walnut displays and aggressive fall price cuts, produce marketers and grocers are positioning fresh produce at the center of holiday entertaining.
Findings from The Packer’s 2026 Sustainability Insights report highlight the severe financial strain on specialty crop growers as retail prices fail to keep pace with production expenses.
The Packer’s Sustainability Insights 2026 shows retailers are pursuing sustainability to drive business efficiency, boost margins and strengthen supply reliability rather than depend on consumer premiums.
Read Next
Sustainability Insights 2026 finds that as reliance on consumer price premiums fades, growers and retailers are turning to operational sustainability to defend margins, build climate resilience and survive rising supply chain costs.
Get Daily News
GET MARKET ALERTS
Get News & Markets App