Ontario Greenhouse Vegetable Growers has been awarded the Marketing Excellence Award from Produce Business for its floor-to-ceiling takeover at Windsor International Airport, according to a news release.
The producer of greenhouse-grown tomatoes, peppers and cucumbers said it was one of the 15 companies chosen from 40 nominees leading the way in showcasing their brands’ unique strengths, value propositions and marketing messages to reach consumers and retailers through the clever use of packaging, retail displays, social media, influencer partnerships, videos and other traditional and nontraditional paths.
OGVG said residents and visitors of Ontario are unaware of the immense agriculture segment that produces fresh, flavorful greenhouse produce to feed North America. The “Greenhouse Goodness” campaign was designed to showcase the high concentration of greenhouses, achievements and innovation of the sector located throughout the province.
Residents, guests and dignitaries arriving at the Windsor airport will experience the benefits of Ontario-grown greenhouse produce when entering the region through OGVG’s educational messaging, which promotes the health attributes of greenhouse vegetables and sustainable growing practices its growers adopt, according to the release.
“We are proud of our greenhouse farmers for being the largest exporter of fresh, nutritious greenhouse produce that contributes significantly to the economic vitality of our province while supporting food security,” said Richard Lee, OGVG executive director. “Our decision to promote ‘Greenhouse Goodness’ at the Windsor airport is only one example of our efforts to showcase the benefits of Ontario-grown greenhouse produce across North America.”
Related link: View photos of the award-winning campaign
