Recognizing nearly all avocado purchasers are concerned about environmental issues, the Hass Avocado Board is offering a web seminar about the industry’s sustainability story.
Beginning Nov. 1, stakeholders are invited to access “The Avocado Sustainability Commitment. Healthy Food, Healthy People, Healthy Planet” webinar at HassAvocadoBoard.com/webinar. The web seminar gives a timely update on consumer research conducted to date and how key findings are giving shape to the Avocado Sustainability Center, a newly launched resource with a vision to become the premier provider of sustainability research, data and information for the industry, according to a news release.
“Thanks to a decade of building a compelling value proposition based on avocado’s strong nutrition benefits, the industry starts from a position of strength as it embarks on addressing a complex issue like sustainability,” John McGuigan, director of industry affairs for the Hass Avocado Board, said in the release. “We have initiated the process of building our knowledge base, and identifying gaps that will inform further research, drive thought leadership and support continuous improvement of best practices for a stronger future for the global industry.”
The web seminar discussion, available on-demand, reviews the important groundwork guiding the creation and evolving role of the Avocado Sustainability Center including insights on significant upsides and downsides facing the industry related to sustainability issues, according to the release.
McGuigan will cover why it is vital for the industry to stay informed and collaborative, unveiling strategic online resources at HassAvocadoBoard.com/sustainability such as message points, a library of published research and the team leading the Avocado Sustainability Advisory, the release said. Members of the industry are invited to learn how the Avocado Sustainability Center will focus on building a central source of information that can empower stakeholders to better understand the challenges as well as opportunities to leave a lasting, positive impact on people and planet for generations to come, the release said.
The sustainability content is the final installment of the Hass Avocado Board’s 2023 webinar series. The full line-up of episodes from this year is available on-demand to support members in making better business decisions and driving category growth more effectively, the release said. Subscribe to any of the Hass Avocado Board’s monthly newsletters at HassAvocadoBoard.com/newsletter to receive an email update on the 2024 webinar schedule.
