Ocean Mist Farms says it is headed to the Big Apple for the 2025 New York Produce Show where the company will showcase and sample its latest innovations in value-added fresh vegetables.
“We’ll be featuring our newly rebranded ‘No Shame in a Shortcut’ Roastables line in our booth at the show,” says Chris Drew, president and CEO of Ocean Mist Farms. “The feedback we’ve received on these convenient and delicious items has been phenomenal, and we’re thrilled to see how strongly they’re resonating with consumers.”
Launched last year, Roastables Ready-to-Cook kits quickly gained recognition as an innovative product, the company says. Just months after its debut, the line was honored with the Joe Nucci Award for Product Innovation at the New York Produce Show, celebrating it as “the best product innovation in service of expanding fresh fruit and vegetable consumption.”
In addition to the refreshed Roastables line, Ocean Mist Farms says it will also be soft-launching and sampling its latest innovation, a first-of-its-kind line inspired by Roastables. Visitors to the company’s booth, No. 356, can check it out and try a sample. Designed for busy households, this new concept makes preparing fresh vegetable dishes easier and more enjoyable than ever, the company says, with virtually no prep, mess or cleanup required.
Each of the seven Roastables SKUs, including halved Brussels sprouts, broccoli florets and cauliflower florets, feature unique, chef-crafted flavor profiles to suit every palate, according to Ocean Mist Farms.
“We know consumers across all age groups are juggling busy schedules and need help making fresh, healthy meals quickly,” Drew says. “Our goal is to create convenient, time-saving meal solutions that don’t sacrifice flavor or quality, because that’s what brings people back for the second purchase.”
With its rebranded Roastables line debuting in stores next month, Ocean Mist Farms says it continues to strengthen its position as a category innovator and trusted partner in fresh, value-added vegetables.
“We’ve invested significant energy and resources into understanding evolving consumer needs,” Drew says. “That insight fuels our product development process and ensures we’re delivering on-trend, solution-driven innovations that delight consumers, while expanding the category and driving sales growth for our retail partners.”
