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The company, founded in 1979, said the updated logo references the tradition of its red potatoes and sustainability, as well as honors its location.

Growers in the main U.S. winter citrus production areas share reports from the field.

The Watsonville, Calif.-based grower said retailers can expect an ample amount of organic and conventionally grown strawberries, including from its Fresh From Florida label.

Companies meeting the program standard diverted 1.2M tons of food waste in 2024, according to Where Food Comes From Inc.