Envy apple is king of the road with sampling events
The Envy apple is traveling across America with a sampling roadshow.
Fresh crop Envy apples from New Zealand were sampled in Boston at more than 30 events in July. The activity lifted movement for retailers by as much as 35% compared with a year ago, according to a news release.
Envy, a cross between royal gala and braeburn, will be promoted Aug. 16 to Sept. 14 at retail stores in San Francisco.
After San Francisco, the next stop for the Envy roadshow will be in Texas in November, when Washington state Envy apples will be available.
“The Envy roadshow kicked off in Boston and now moves to the Bay Area where retailers have supported the variety since its introduction,” David Nelley, vice president of categories for Vancouver, British Columbia-based Oppenheimer Group, said in the release. “We’re excited to support our retail partners with sampling events because we know once people try it, they are really taken with the crisp, juicy and sweet aspects of the Envy apple.”
Information about the roadshow is available at https://envyapples.com/en/roadshow.
The release said the roadshow features a photo booth with a customized Envy photo filter for people to easily photos on their own social media platforms. The event also has interactive games and gift card prizes.
“We look forward to meeting a lot of Texans this fall, but we’re most excited that this final leg of the roadshow will give more of our retail partners an opportunity to treat their customers with the complete Envy experience,” Joe Barsi, president of T&G North America, said in the release. Retailers interested in hosting an event in Texas may contact an Envy apple sales representative, he said.
Envy is a trademarked apple brand owned by T&G Global, headquartered in New Zealand. T&G works with Washington state growers, T&G works with three in-market agents, Oppy, Rainier Fruit Co. and CMI Orchards, according to the release.
