World Pear Day promotions planned by Stemilt Growers
Dec. 5 is World Pear Day and Wenatchee, Wash.-based Stemilt Growers says its Rushing Rivers pears offer perfect promotion opportunities.
“World Pear Day is a recognized holiday by many that provides retailers an excellent opportunity for pear promotions,” Brianna Shales, senior marketing manager for Stemilt Growers, said in a news release. “Retailers need pears on ad now to set themselves up for success in December.”
Best retail promotions, according to the release, should feature multiple varieties, including bartlett, red pears, d’anjou, concorde and bosc pears.
“Stemilt’s pear mission is to build the category one flavor-first pear at a time,” Shales said in the release. “If retailers want successful World Pear Day promotions, there are a few steps they can take, including sharing the story of our World Famous Rushing Rivers pears, taking advantage of our modern ripening programs and offering our various packaging vehicles to consumers.”
Stemilt’s Rushing Rivers pears grow in the Wenatchee and Entiat River Valleys.
Stemilt’s d’anjou and red d’anjou pears move through the company’s RipeRite ripening program. The program, according to the release, is a multi-step process that can accelerate movement and reduce shrink for retailers, in addition to boosting fruit flavor.
“We have an amazing team behind the RipeRite program and it is apparent in our product,” Shales said in the release.
Stemilt also offers a variety of packaging and bulk options, according to the release.
Stemilt also has assorted bag sizes, including a 4-pound and 5-pound Rushing Rivers bags as well as conventional and organic bulk in multiple varieties.
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