Conversations at WCPE: Steve Lutz on shifting shopper behaviors present and future

Steve Lutz, senior vice president of insights and innovation for Category Partners, will speak Nov. 11 at the West Coast Produce Expo about shifting shopper behaviors present and future amid the COVID-19 pandemic.

Lutz will discuss which changes observed this year will persist and the key operational lessons learned this year that will have implications in 2021 and beyond.

The session featuring Lutz is scheduled for 10:30 a.m. PST Nov. 11. Registration for this year's event is free and available here.

For coverage of Category Partners and some of the data the company has been bringing to the industry recently, check out the following articles:

Organic share of fresh produce dollar sales reaches 12% in Q3 — “In the third quarter, organics drove twice the dollar share compared to volume share — 12% of total produce dollars and 6% of produce volume — underscoring why the growth of organics is so powerful and important to retailers,” Matt Seeley, CEO of Monterey, Calif.-based Organic Produce Network, said in a news release. 

Red state and blue state fresh produce preferences nearly the same, survey says — Supporters of both political parties are nearly identical in their love of fruits and vegetables, a new survey shows.

Category Partners and The Packer partner on retail COVID-19 web event — The seminar will examine how consumers have responded so far to the crisis and what retail and consumer data indicates may be coming in the weeks ahead.