Fresh Del Monte gets festive in produce departments

Del Monte Fresh Produce N.A. Inc. is updating fruit stickers, offering giveaways and highlighting sustainability as part of its holiday campaign.

Fresh Del Monte will have holiday inspired tags on bananas and pineapples, and promotional packaging will be used for Del Monte bananas and Gold and Honeyglow pineapples , according to a news release.

The company has a new video campaign for the Del Monte Gold pineapple, filmed at its Carbon Neutral certified farm in Costa Rica. Del Monte Fresh urges consumers to think about the planet during the holiday season, and enjoy a pineapple from a sustainable farm. The video spot is available on YouTube.

“We have so much exciting news to share with our consumers this holiday season,” Pablo Rivero, vice president of marketing, said in the release. “It is our greatest joy to be able to embrace the holiday spirit by updating our packaging in such a uniquely festive way, and to highlight our sustainable pineapple program this year.”

The company has a holiday giveaway program, asking consumers to create snowmen and then adorn them with Fresh Del Monte products, tagging @delmontefresh in a photo on Instagram to enter for the chance to win an Instant Pot. More details will be available on Fresh Del Monte’s social channels, according to the release.