Macfrut produce show in Italy plans for in-person and digital elements
Macfrut, an international produce trade fair, is scheduled for Sept. 7-9 at Italy’s Rimini Expo Centre.
The 37th edition of the show will have both an on-site exhibition and digital opportunities, according to a news release.
The event had originally been scheduled for May 4-6.
Organizers said those who take part in Macfrut 2021 will have both a stand on-site at the trade fair and also a virtual booth on a digital platform (macfrutdigital.com), which the release said will allow them to expand their business opportunities in “both directions.”
‘Once again, Macfrut has pioneered an innovative, future-oriented project,” Renzo Piraccini, president of Macfrut, said in the release. “There is a great desire in the industry to meet in person, to enjoy the human contact that we have been longing for such a long time. At the same time, we are aware of the fact that the current situation has completely changed the way we see things... we want to be the first to offer an innovative format that combines a physical and digital trade fair in one.”
