Seen on social
These social media posts from the produce industry tapped us on the shoulder and said, “Hey, look at me.”
And, well, we’re flustered.
Normally our Twitter is for food news junkies, and Instagram is for pretty produce, but what caught our eye this week was the opposite on those two platforms.
TikTok is a great platform for viral recipes of the more casual and kooky sort, and that rumor proved true. No, TikTok is not just for dances and Gen Z-ers.
Goes to show, it’s good to keep an open mind.
Nice twist on St. Patrick’s Day, Healthy Family Project.
Instead of featuring the usual cabbage and potatoes (and those are great), this post spotlights the holiday’s beloved color with a green fruit salad with fresh mint.
Kiwi, green grapes, honeydew melon, granny smith apples and the herb make a beautiful Twitter post that pops.
Way to go, Trish James, who wrote the blog post: We love to see fresh, fun ways to eat our greens.
Find them at @healthyfamprj.
We heard expert advice recently that it’s wise to make some of your produce industry posts relevant to the most pressing news and issues of the day.
This Instagram post on March 18 may look like a simple promotion asking for nominations for the Global Women Fresh Woman of Impact Award and EmpowerHER Company Award.
But the choice of a woman of Asian descent in what appears to be a stock image of a career woman is perfect for Global Women Fresh, an organization that develops women in the produce industry.
Two days earlier, six Asian women were murdered in the Atlanta, Ga., area, and posts across social media have been discussing the uptick of racially motivated crimes against Asian people, especially women, during the pandemic.
So, the positive depiction of a woman with Asian heritage as a produce professional at this moment may be coincidental, or it may be purposeful — but regardless, it captures the zeitgeist of the week.
Find them at @globalwomenfresh.
Did you know there’s a concert festival series all across Australia called “Fresh Produce?”
Yeah, far out.
This post on Facebook shows you how to get your regional playlist (well, it’s regional if you’re Australian) on an app.
The event description explains it in a cheeky way: “Sprouting up across the country over 8 weekends in Spring 2021. The freshest talent, featuring ripe handfuls of artists that represent the spread of exceptional, diverse and inspiring music in Australia. Partially funded by the RISE Government initiative.”
With the eye-catching color that produce has, it makes sense to use that as the marketing theme.
Wonder if they serve fresh produce to the concert-goers at the food tents ...
Find them at @producethatsfresh.
While scrolling the most business-oriented of platforms, this “2021 Indoor AgTech landscape” post by Michael Rose of Better Food Ventures caused a pause.
You definitely have to click and open it up to zoom in on all the company logos boxed into different categories.
We had to see how many company names we recognized and realized most of them were in the far-right boxes, the greenhouse and sunless vertical growers.
Better Food Ventures invests in companies that use the internet and communications technologies to improve the food and agriculture sectors.
Indoor agriculture is a sector that keeps growing, so it’s worth a look on LinkedIn.
TIKTOK
This recipe has us skeptical, but we just might try it at home for the sake of research.
On @everything_delish, Jamie Milne hops on the Nature’s Cereal trend that singer-songwriter Lizzo has elevated to viral status on TikTok.
Milne pours fresh pomegranate seeds, blueberries and blackberries over ice cubes and then pours coconut water over it. Then she eats it with a golden spoon and guess what? She likes it.
We don’t consider that a spoiler alert.
Also, this young woman has 1.4 million followers. There’s that.
