GOPEX Showcase: Wish Farms Pink-a-Boo Pineberries

Morgan Falcon, marketing and events for Plant City, Flor-based Wish Farms exhibiting at Global Organic Produce Expo
Morgan Falcon, marketing and events for Plant City, Flor-based Wish Farms exhibiting at Global Organic Produce Expo
(Photo by Brooke Park)

Morgan Falcon, marketing for Plant City, Fla.-based Wish Farms, showcased the company’s Pink-a-Boo Pineberries at The Packer’s GOPEX Golf event in August.

“The eating experience is similar to the classic strawberry flavor, but with refreshing hints of pineapple bursting through the berry,” Falcon said. “The pineberry distinguishes itself from other berries with its blush pink and vibrant white coloring with red seeds on the outside.”

Wish Farms will grow Pink-A-Boo Pineberries during the Florida strawberry season and they will be available this December, Falcon said. Pink a boo Pineberries

Falcon noted that the product launched last year and with COVID-19 the opportunities for sampling the product have been limited.

“Really there’s still a ton of interest in it, particularly on social media,” Falcon said. “A couple of people share on TikTok, a couple people share on Instagram … before you know it, there’s tons of interest.”

Wish Farms Pink-a-Boo Pineberries
Wish Farms Pink-a-Boo Pineberries

 

 

Latest News

Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.

Consumers, retailers drive growth of new grape varieties
Consumers, retailers drive growth of new grape varieties

The world of table grapes has expanded exponentially from traditional red and green varieties to today’s plethora of cultivars with appearance, flavor and size characteristics.

CPMA president touts industry resiliency, global solutions to challenges
CPMA president touts industry resiliency, global solutions to challenges

In his State of the Fresh Produce Industry address, Ron Lemaire talked about the current political climate, the need for global sustainability goals and the need to focus on the consumer.

ShopRite and supermarkets to hold walk-up job fairs
ShopRite and supermarkets to hold walk-up job fairs

Wakefern Food Corp.'s supermarket banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market, are hosting hiring fairs on April 27 across several states.

Mushroom Council applauds WIC enhancements, offers recipe tips
Mushroom Council applauds WIC enhancements, offers recipe tips

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans.

Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins

More than 16,000 bags of Little Smoochies mandarins were donated through the "Mandarins Making a Difference" campaign, aiding local hunger relief efforts.