In place of Fresh Summit, share your expo message virtually
The lack of an in-person Fresh Summit is a big loss for fresh produce marketers.
The event has always been a focal point for industry product introductions and announcements.
Still, the lack of that ideal venue this year shouldn’t stop the industry in its tracks. There are still new packages to roll out, new varieties to promote, and new marketing campaigns to tout.
Most importantly, you can always send any updates from to news@thepacker.com and we can quickly spread the news to our unmatched industry audience.
On the LinkedIn Fresh Produce Industry Discussion Group, I also invited industry leaders to share virtually on that 27,000-strong network:
Since Fresh Summit won’t happen this year, I invite all in the group to describe what their top one or two talking points were going to be at expo. Do you have a new product, package, sustainability development, or other; please describe it for the group!
Check out the responses so far and add your news.
