C.H. Robinson touts digital pricing tool

Eden Prairie, Minn.-based logistic company C.H. Robinson has delivered nearly 2.7 million digital quotes in the past year as well as one million in the first quarter of 2022 alone, according to a news release.

That represents a 54% increase over the first quarter of 2021.

The acceleration of digital business-to-business supply chain connectivity has translated into spot transportation cost savings of up to 65% for shippers, according to the release.

In the first quarter of 2022, two-thirds of C.H. Robinson’s spot business was priced through its dynamic pricing engine, the release said. Savings included:

• Up to 65% cost savings for connected shippers:
• Those with route guide integration in their existing TMS saw up to 65% savings on transportation costs, with an average of 10-20% savings, compared to those quoting and booking without a route guide integration
• Those with route guide integration were 75% less likely to be penalized with spot rate premiums when compared to quoting through the traditional spot market
• Thousands of hours of time savings for connected shippers:
• Those connected to C.H. Robinson’s dynamic pricing engine are provided instant rates on spot loads, eliminating manual work and saving individual customers thousands of hours a month

“When we connected with C.H. Robinson, we were looking to add digital capabilities as we wanted to reduce manual processes associated with spot rating, especially when market pricing was highly volatile,” Bob Maxwell, global category lead for transport and warehouse, Bayer Crop Science. “C.H. Robinson’s technology platform provides us with real-time market rates that we rely on to make the smartest decisions possible for our shipments. We instantaneously get the most competitive rates that we can book with one click, saving us thousands of hours so far.”

In a recent survey of C.H. Robinson customers, 75% said the market volatility of the past year increased their need for new supply chain technology, automation and predictive analytics, and 50% said they have increased adoption of this kind of technology, according to the release.
Respondents also listed market volatility, limited capacity, and pressure to reduce costs as top pain points this year. As an end-to-end, multi-modal TMS, Navisphere’s technology addresses these issues, the release said.

“Shippers are under more pressure than ever to save time, reduce costs, and do more with less—all while navigating a disrupted and ever-changing market,” Mac Pinkerton, president of North American Surface Transportation at C.H. Robinson, said in the release. “Our technology and unmatched scale enable flexibility and quick action for our customers in any market, so we can help shippers of all sizes take advantage of the most competitive rates available and execute in the most efficient way possible.”