Technology helps transportation industry evolve but more help is needed

Technology providers are aiming to solve some of the trucking industry’s thorniest issues, but there is still work to do, says Scott Geiser, senior logistics manager for John Greene Logistics & Greene Transport Companies, Titusville, Fla.

“While there are many advances that are working hard to accomplish a smarter and more efficient supply chain, I feel many of these technologies need more time to develop into the potential game changers that will advance the industry in a robust way,” Geiser said. 

Geiser acknowledged there are already many ideas and projects tackling substantial logistics hurdles.

“The freight monitoring and tracking applications all have some helpful tools to streamline workflow,” he said. “Yet, there are still many parts of the equation that need tweaks, along with more compatibility initiatives to help grow the technology and make it more widespread. The last couple of years have provided a spark with innovation and creativity."

 One area of need, he said, is technology solutions that help support a more efficient and “driver respected” loading and unloading program. That type of advance would assist in getting trucks loaded and unloaded, resulting in more time working and less time waiting, he said.

“The waiting times are compounding with the workforce issues affecting many supply chains,” Geiser said. “This is a logistics conversation being had by many and I feel is one of the most important hurdles in getting a happier and healthier supply chain.”

In addition, he said advancements in blockchain, virtual reality, and tracking/monitoring technology are still much needed for better decision-making along the supply chain.