GrubMarket expands network and grows technology platform

MONTEREY, Calif. —  San Francisco-based GrubMarket was showcasing its growth and technology tools last month at the International Fresh Produce Association’s Foodservice Conference, says Bryan Barsness, vice president of sales and marketing.

In July, GrubMarket announced it completed the acquisition of Albuquerque, N.M., and El Paso, Texas-based Quality Fruit & Vegetable Co.

“We continue to grow and expand,” Barsness said. “Interest in GrubMarket has only been getting stronger.”

GrubMarket offers its proprietary WholesaleWare software suite, the company's software-as-a-service platform that provides food industry wholesalers and distributors with seamless financial management, easy-to-use sales and online ordering features, precise inventory management, lot traceability and tracking, grower accounting, and automated routing and logistics tools.

Barsness said the company added more than 20 external customers to its software in the last couple of months. “We are usually about a third of the cost of most of the legacy systems out there,” he said. 

GrubMarket’s system offers an app that allows merchants to communicate directly with their customers on all aspects of transactions, he said.