Fresh Farms adds Jean Honorat as senior sales manager

(Watermelon photo by: Ulleo, Pixabay )

honorat
Photo courtesy Fresh Farms

Rio Rico, Ariz., -based Fresh Farms recently added Jean P. Honorat as senior sales manager for its melon division, according to a news release. 

Despite the supply chain woes and pesty inflation, demand for melons remains good, especially for watermelons., according to the release. 

"With 24 years of experience in the production, source, sales and sales coordination for watermelon, cantaloupe and honeydew, Pat [Honorat] will bring us this experience and help us grow the category," David Watson, senior vice president of sales and marketing said in the release. "We will build on what we have thus far and add where it makes sense. Mexico has an opportunity in fresh production and logistics as some advantages for North America can be realized over the near and midterm," Watson continued. 

 

Latest News

Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on the health benefits as it launches its 2024-25 global marketing campaign, which will target the U.S. and 21 export markets.

Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area development will be developed in multiple phases, with construction set to begin in late 2024.

Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.

The impact of postharvest research on produce quality and flavor
The impact of postharvest research on produce quality and flavor

Elizabeth Mitcham, director emeritus of the Postharvest Technology Center, talks about innovations in postharvest technology, challenges to delivering fresh fruits and vegetables and the future of postharvest research.