Fox Packaging emphasizing sustainability with materials R&D

McAllen, Texas-based Fox Packaging continues to invest in R&D when it comes to material diversity, said Victoria Lopez, marketing and brand manager.

“Conversion equipment has made technological advancements in such a way that we can become more competitive when it comes to the chemical characteristics of our material, as well as in the diversity of their service to fresh produce,” she said.

“The scope of each of our projects has been centered at sustainability, not only in the design but in the efficiency of how we treat the components used to build our packaging programs,” she added.

The company constantly reviews the packaging materials it uses to ensure that they are responsible for the produce they will contain and that they will meet community recycling criteria. Packaging needs to be viewed as a marketing tool and billboard for a brand that build consumer trust and enhance consumers’ lifestyles, Lopez said.

“For these reasons, we continue to see brands reviewing their packaging programs as a means for transporting good food to homes,” she said.

“While we have all experienced inflation, packaging continues to offer reliable value for healthy choices,” Lopez added.